What is it about liveries that adds to the enjoyment of auto racing?
If you’re anything like me, when an off-season wanes and a new season approaches, I appreciate any and all visual coverage of pre-season activity. New images are the desperately-needed salve from the abrasively long off-season. While the sounds from video clips are often familiar and quite welcome, one thing changes more frequently than any other piece in our autosport appreciation – the livery.
During the recent IMSA Roar Before the 24, dutifully placed in the first week of the new calendar year, North American racing fans get their first glimpses of new sports car liveries in action. Often this time of year will include new pronouncements of sponsors and drivers and promotional plans for the upcoming season. Sports cars provide a generally larger substrate for design and history shows us how memorable and popular those can be.
When I say “Silk Cut Jaguar” or “Audi R10 TDi” or “Gulf Oil Porsche 917” or “Mazda 787”, immediately images of a famous and often race-winning livery pop into my head. It’s those things, shared with others around the globe that makes more communal and intimate the experience of autosport enjoyment. The more famous the event/circumstance, the more recalled the livery. Winning, or sometimes merely striving valiantly in incredible situations, often is the momentous situation that places an indelible visual representation of that moment and machine and humans in our brains.
In the second week of 2020, my focus shifts toward Indycar at Sebring for spring testing sessions. 2020 brings a fairly radical new look owing to the advent of aeroscreens. This welcome safety feature also becomes the moment in history that notably alters what we consider a modern Indycar. I imagine a time, even just month from now when a IR15 Dallara without the aeroscreen will seem oddly spartan and exposed.
Regardless, the new era of Indycar is upon us in several ways and as information trickles out of testing, including new entries, sponsors, and liveries, my appetite for the upcoming Indycar season only becomes more ravenous following the off-season hibernation we experience. How will the new aeroscreens add to the livery design? The blank canvas has a new shape.
While we often celebrate a renown livery on modern vehicles in tribute, so much that one sanction even takes to throwback livery races, I still feel the classics of tomorrow come from today. In 2019 I noted how well the liveries were done in Indycar from top to bottom of the field, and the artists of today are doing a great job on a difficult substrate, creating some legendary liveries I imagine we’ll regale in 2030.
Often, it’s the events that transpire that influence favor on our recollection of the liveries which will live far beyond their racing life. Even as recently as 2016, the modern and (expected to be) one-off NAPA livery for Alexander Rossi became so memorable from his Indy 500 win, and subsequent exposure, that it now sits among the most recognized, staple sponsors of the modern Indycar era.
As we await more official liveries and note changes to existing ones provided by the aeroscreens, what are some of the newer IMSA or Indycar liveries of 2019 and 2020 that most quickly come to the top of your mind? Like NAPA, which do you see as ‘instant classics’?
Let me know what pops into your mind’s eye first…